This article discusses the importance of writing a script for creating social media videos, particularly for platforms like Facebook, Instagram, and YouTube. The author introduces the concept of starting with a hook to grab viewers' attention and using great footage to keep them engaged. The article also provides four tips for writing a social media video script, including starting with the "why," outlining questions and takeaways, ending with a recap and call to action, and being concise. It then highlights the use of scripts in creating high-quality video content and provides a customizable video script template. The article concludes by emphasizing the need for a well-written script as a key component in producing compelling videos that can hold viewers' attention.