SEM stands for Search Engine Marketing. It is a digital marketing strategy that involves paid advertisements in search engine results pages (SERPs) to enhance the visibility of a website. SEM typically combines techniques from both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. This strategy is used to promote a website through paid means and is often referred to as paid search marketing.

Sources

What Does Search Engine Marketing (SEM) Mean and How is It Used? - TechTargetWhat is search engine marketing (SEM)? - OptimizelyWhat Is SEM? Definition, Advantages, Disadvantages, and Key Concepts - CyberclickWhat Is Search Engine Marketing (SEM)? [Explained] - SemrushWhat Is Search Engine Marketing (SEM)? - MozWhat is SEM – Search Engine Marketing?

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