Kmart has a long history, starting as The Kresge Company in the early 20th century and then experiencing growth before entering a decline in the mid-1950s. Despite being overshadowed by other retail giants such as Target and Walmart, some customers still appreciate its unique offerings, including fashionable mom jeans and teddy jumpers. The decline of Kmart has been gradual, caused by changes in consumer habits and stiff competition from other retailers. In 2001, Target even sued Kmart for false advertising. Once a popular "supermart," Kmart now struggles to maintain its identity amidst its competitors. However, some customers still remember its glory days in the 90s and appreciate its straightforward pricing strategy. Kmart has recently undergone a brand transformation to bring back the fun to the shopping experience, but its reputation has declined in recent years.