The text discusses the use of CapCut templates for making content online and how shorter templates tend to get fewer views compared to longer ones. It mentions that CapCut is a technology-based platform for creating how-to's and guides, but some users are having difficulty finding the templates within the app. The author mentions using CapCut templates as the only content-making tool and starting a new job soon. They also question how many templates are needed for success. Additionally, the text references the CapCut algorithm and feeling pressure to use certain templates, while acknowledging the potential for plagiarism.