Lobbying is the process of attempting to influence government officials and decisions, particularly those related to the legislative branch of state government. It involves individuals or private interest groups communicating with government officials to advocate for their own interests. A lobbying firm is an entity that employs one or more lobbyists to represent clients. Direct lobbying is when individuals or organizations directly communicate with government officials or encourage the public to do so. Lobbying includes activities such as being retained, employed, or designated as a lobbyist. A lobby is a group of people or companies using their influence over public officials for their own gain. A lobbyist is someone who is employed or paid to influence government actions or decisions.