In 2024, businesses in South Africa are expected to continue following the top global trends, particularly in the technology sector as predicted by Gartner. This will include the use of AI, AI trust and security management, AI-augmented development, and intelligent applications. Africa as a region has seen fast economic growth and has become a promising market for business opportunities. Post-COVID recovery presents interesting opportunities for businesses to start and grow in Africa. However, South Africa's economic growth is expected to slow down before picking up again in 2024. The Futurists 2024 event will showcase these trends and how businesses can use them as a strategy. Additionally, according to Africa's Pulse, economic growth in Sub-Saharan Africa is projected to decelerate for the next few years. Overall, Africa presents lucrative opportunities for businesses, with the potential for growth and innovation.