There are a variety of expressions used to refer to a marketing plan, including business-plan, campaign plan, commercial draft, marketing choice, and commercialization plan. Other synonyms for marketing plan include strategic plan, strategy, promotional effort, and marketing tactics. There are also numerous alternative words and phrases for marketing strategy, such as business and commerce strategies, centric sales strategy, and market strategy. Additionally, the terms commercialization strategy, marketing effort, and selling strategy are also used to describe this type of plan.