Vision is the starting point for a company's future goals and why they are important. Vision, mission, strategy, and core values are all crucial for success but are often confused. A vision statement outlines a company's long-term goals and aspirations, while a mission statement focuses on the current actions being taken to achieve those goals. Both statements are outward-facing and designed to inspire and engage outside parties. A mission statement focuses on present goals, while a vision statement looks towards the future. While the vision may change over time, the mission remains focused on the present.