To help senior leaders get up to speed with the current landscape, technology, and best practices in loyalty marketing, here are some recommended loyalty courses:

1. Loyalty Academy: The Loyalty Academy offers a range of courses focusing on both foundational and advanced loyalty theory and practice. The courses are available online, making them flexible for busy leaders. For more details, you can visit their website here.

2. Customer Loyalty Training (Kaizen Institute): This program focuses on developing loyalty strategies that enhance customer engagement and retention. It is designed to provide practical tools and approaches that can be immediately applied in business environments.

3. Customer Value & Loyalty (ANA): Offered through the Association of National Advertisers, this course dives deeply into the strategies necessary to maximize customer value and loyalty in today's competitive markets.

4. Customer Relationship Management (Starweaver): This course caters to leaders aiming to leverage CRM technology to enhance customer loyalty. It's designed to integrate loyalty strategies with broader customer management efforts.

5. CMO's Guide to Building Customer Loyalty - PwC: While not a course per se, this guide provides insights from PwC that can help marketing leaders identify opportunities to strengthen customer loyalty strategies within their organizations. You can read more about it here.

Additionally, attending relevant conferences can provide up-to-date insights and trends. For instance, the Loyalty Expo, which will take place on May 20-22, 2025, serves as a platform for networking and discussions of the latest loyalty trends and technologies. More information can be found here.

These courses and resources should effectively equip senior leaders with the knowledge and strategies needed to enhance loyalty within their organizations.

Sources

20 Best Loyalty Marketing Courses For Upskilling In 2025 - The CMOCertification - Loyalty AcademyTop Customer Loyalty Conferences in 2024 and 2025 [Updated]15 Unique & Successful Loyalty Program Examples for 2025CMO's guide to building customer loyalty - PwCLoyalty360 Loyalty Expo | May 20-22, 2025 | LoyaltyExpo.com20 Examples of Successful Loyalty Programs in 2025 - LoyaltyLion

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