PureGym utilizes various marketing tools on multiple social media platforms, such as Facebook, Twitter, and Instagram, to reach and engage with their target audience, specifically young fitness enthusiasts. Their successful campaigns have led to exponential growth and established their reputation as a smart and affordable gym. Despite facing challenges, PureGym has stayed resilient and focused on their goal of being the market leader in the low-cost fitness sector. Additionally, the company aims to personalize their communication with prospective and current customers through the use of tools like Braze. However, PureGym has also faced backlash for cultural insensitivity, as seen in their controversial Black History Month advertisement.