Should I Pause Facebook Ads Durning Nights?
According to the text, pausing Facebook ads at night can be detrimental as it interrupts the optimization process. It is only recommended to pause ads if the campaign needs to be stopped completely or to effectively manage the budget. Additionally, pausing ads may reset the learning phase and require more time for optimization when restarted. While there is no set time limit for pausing ads, it is generally recommended to keep them running continuously.
Pausing Facebook ads during the night might not be necessary. In fact, pausing ads at night can interrupt the optimization process and may reset the learning phase, which could require more time for optimization when the ads are restarted. It is generally recommended to keep ads running continuously unless there's a specific reason to pause them, such as the need to stop the campaign completely or to effectively manage the budget.
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