Based on the article "American Apparel: Drowning in Debt?", a TOWS analysis of the company can be conducted as follows:

Opportunities:

• The company possesses a strong brand recognition and commitment to high-quality products, creating an opportunity to leverage this positive image in the market.
• The potential for expanding into new geographic markets or diversifying their product range could present growth opportunities.
• Shifting consumer trends towards sustainable and ethically sourced products provide an opening for American Apparel to capitalize on its commitment to responsible manufacturing practices.

Threats:

• The company has faced negative publicity due to sexual harassment allegations and immigration issues, which could tarnish its brand image and impact consumer trust.
• The article highlights excessive debt as a significant threat to the organization's financial stability, creating the risk of insolvency or bankruptcy.
• The focus on rapid expansion without ensuring profitability poses a threat to the company's long-term sustainability.

Strengths:

• American Apparel has a well-established brand and a reputation for producing high-quality clothing, giving it a competitive advantage in the fashion industry.
• The company has a history of innovation in manufacturing and a commitment to ethical and sustainable practices, aligning with evolving consumer preferences.
• Its direct-to-consumer model and emphasis on made-in-America products could help differentiate the brand in the market.

Weaknesses:

• Internal issues such as the management's handling of sexual harassment allegations and immigration-related challenges have weakened the company's credibility.
• The article highlights a lack of focus on profitability and excessive debt burden as key weaknesses that need to be addressed to ensure the company's financial health.
• American Apparel's traditional approach to marketing and limited digital presence might hinder its ability to reach new consumer segments effectively.

Source: Title: AMERICAN APPAREL: DROWNING IN DEBT? Author: William S. Wallack, Jamie Collins. Publication: Journal of Business Case Studies. Date: 2017. APA format: Wallack, W. S., & Collins, J. (2017). American Apparel: Drowning in Debt? Journal of Business Case Studies.

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TOWS Analysis-American Apparel - American Apparel, Inc was an American company that was founded by - StudocuTOWS Analysis for American Apparel (docx) - Course Sidekick2.1 TOWS Analysis - American Apparel BF.xlsx - Course Hero2-1 Discussion- TOWS Analysis - Hope all is well, After completing a TOWS analysis on American - StudocuAmerican Apparel Drowning in Debt Final 3 .pdf - Course Hero2-1 Discussion- TOWS Analysis (docx) - Course Sidekick

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