Lauterborn (1991)

Keywords:

  1. Lauterborn's 4Cs
  2. 4Ps
  3. Planning models
  4. Marketing
  5. Somatic cortex
  6. Oral ciliature
  7. 4 C's of marketing strategy
  8. Consumer wants and needs
  9. Cost
  10. Convenience
  11. Communication
  12. Acoustic chaos
  13. Werner Lauterborn
  14. Joachim Holzfuß
  15. Bifurcations
  16. Duffing oscillator
  17. Physica D
  18. Nonlinear dynamics
  19. Toda chain
  20. Activity-dependent gene expression
  21. Hippocampus
  22. Cortex
  23. Memory storage mechanisms.

Lauterborn (1991) is likely in reference to the work of Werner Lauterborn, a pioneer in the field of marketing. Lauterborn is best known for introducing the "4 Cs" in marketing, which are consumer, cost, communication, and convenience. This is an alternative framework to the traditional "4 Ps" of marketing (product, price, place, and promotion). His work emphasized the significance of customer-centric marketing strategies.

Additionally, Lauterborn's concepts have been influential in shaping modern marketing strategies, focusing on the needs and wants of consumers, effective communication, and the overall convenience of products and services.

If you were referring to a different topic or need more specific information, feel free to let me know!

Sources

Digital Marketing model: Lauterborn's 4 Cs | Smart InsightsThe Fine Structure of Saprodinium dentatum Lauterborn, 1908 as a Representative of the Odontostomatida (Ciliophora) - SCHRENK - 1991 - Wiley Online LibraryMarketing Strategy: Forget the 4 P'S! What are the 4 C'S? - CATMEDIA The AgencyACOUSTIC CHAOS | International Journal of Bifurcation and Chaos - World Scientific
4Cs marketing model: 2 models with the same acronym | Smart InsightsDigital Marketing model: Lauterborn's 4 Cs | Smart Insights

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