In today's fast-changing business environment, agility is crucial for companies to stay ahead of the game. From responding quickly to customer needs and taking a fresh approach to marketing, to investing in new technologies, Google has displayed agility as a company. Marketers who are agile with their budgets have also been found to stay ahead of the game. Using Google Analytics with Agility CMS can help businesses analyze their website traffic and make informed decisions. Google aims to make it easier for marketers by combining tracking and advertising through Analytics. Two digital accelerators, "behavioral awareness" and "situational awareness," play key roles in achieving agility. Companies that are agile can effectively respond to market changes and achieve fluidity and flexibility in their processes. Digital agility is crucial for businesses to adapt and thrive in the ever-changing market landscape.