According to data from 2023, the top searched keyword on YouTube globally is "ASMR" with 67.3 million searches, while in the United States, "PewDiePie" is the most popular with 4.57 million searches. Additionally, "beautyskin," "beautyhacks," and "skincarereview" are among the most used tags for fashion and beauty channels on YouTube. In 2022, "ukraine," "pink venom," and "duy beni" were the top searches on YouTube, while "pewdiepie" and "bts" remain popular worldwide. Music videos, entertainment, gaming, and educational videos are consistently searched for and viewed on YouTube. Popular hashtags for fashion and beauty content include #fashionstyle, #makeupvideo, and #beautytips.