The text discusses Howard Schultz's transformational leadership qualities and how they are an important factor in the success of Starbucks. It also mentions the potential risks that come with such leadership, but highlights the importance of remaining composed and positive in challenging situations. Schultz's approach to treating all employees as equal partners is also noted. The author suggests that destructive courses of action and the refusal to innovate can be dangerous for a company like Starbucks. The text also mentions a specific incident where Schultz was not offered a job, but remained resilient. It concludes by discussing the difficulty of making decisions that involve creative destruction and how inspiring leaders share their brand's values through signature stories.