How Much Is Brazillian Bum Bum Worth
Sol de Janeiro, a popular beauty brand, has been acquired by L'Occitane Group for $450 million. In 2020, Sol de Janeiro had net sales of $60 million and its estimated annual revenue is $15 million. The brand's net worth is approximately $27.2K and it raised $15.26M in investments. The acquisition is expected to increase L'Occitane's net sales by about €157 million. The CEO of Sol de Janeiro will continue to lead the company. The brand's success can be attributed to its best-selling Brazilian Bum Bum Body Cream, inspired by the beaches of Sao Paulo.
Sol de Janeiro, the brand behind the popular Brazilian Bum Bum Cream, was acquired by L'Occitane Group for $450 million. In 2020, Sol de Janeiro reported net sales of $60 million, with an estimated annual revenue of $15 million. The brand's net worth is approximately $27.2K, and it raised $15.26 million in investments. The acquisition is expected to significantly contribute to L'Occitane's net sales, boosting them by approximately €157 million. This successful acquisition reflects the strong performance and value of Sol de Janeiro, with its signature Brazilian Bum Bum Cream leading the way.
Sources
![Heela Yang, Cofounder of Body Care Line Sol de Janeiro, on ...](https://cdn.mos.cms.futurecdn.net/uvYyuwxCJEg37tfHNzoUv5.jpg)
![Interview with Heela Yang, Co-Founder and CEO of Sol de Janeiro](https://i.ytimg.com/vi/6jmJC-smlPk/maxresdefault.jpg)
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