How many percentage in these products in india like kurtas

In the Indian online market, ethnic wear, particularly kurtas and related styles, has a significant presence. Here are some insights based on latest data:

  1. Market Contribution: Kurtas, along with kurtis, lehengas, and salwar suits, collectively contribute approximately 83% of the online sales for women's ethnic wear. This highlights the dominance of these products in the online segment of the market.

  2. Market Size Estimates: The market size for women's ethnic wear in India is projected to increase to around 747 billion Indian rupees by the financial year 2025. This growth reflects the ongoing demand for traditional clothing and its integration into modern fashion.

  3. Growth Rate: The ethnic wear market is expected to grow significantly, with a projected compound annual growth rate (CAGR) of approximately 6.52% to 8.4% over the next few years. This indicates a healthy expansion and continued interest among consumers in purchasing kurtas and other traditional garments online.

  4. Overall Ethnic Wear Market Trends: The ethnic wear market in India is valued at around USD 84.10 billion in 2024 and is expected to reach USD 89.74 billion by 2025. The continuous demand for kurta styles reflects their popularity across various demographics and occasions.

For more detailed figures and trends, you can refer to the studies and reports available at the following links:

These insights reflect the significant market presence and future potential of kurtas within India's online clothing landscape.

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