The main idea of the text is that "Quantum Marketing" is an upcoming trend that utilizes artificial intelligence, augmented reality, 5G connectivity, the Internet of Things, and wearables. According to a study, many CEOs do not have confidence in their CMOs. The author explains that quantum marketing is a grand theory that helps marketers develop new skills and expertise to meet the challenges of the Fifth Paradigm. Furthermore, the purpose of a company will shift towards being a guiding factor brought to life by marketing. The main goal of any marketing campaign is to generate more revenue, and quantum marketing has the potential to greatly increase it through resource-efficient techniques. In simple terms, quantum marketing studies the use of subatomic particles in marketing campaigns as it acknowledges that people's decisions are mostly driven by emotions and feelings.