In this study, the researchers aimed to evaluate the effectiveness of social media pages for tourist spots in Davao de Oro in terms of improving customer satisfaction. They also examined the connection between online content and tourist behavior, particularly in relation to Davao's unique natural attractions and exciting activities. The use of social media in promoting tourism is becoming more prevalent, especially with the help of social influencers. Additionally, small businesses are also utilizing social media as a means of marketing and engaging with customers. The study specifically looked at the job satisfaction of hospitality employees in DOT accredited hotels.