One notable example of classical conditioning in advertising is Coca-Cola's "Open Happiness" campaign. This campaign reinforces positive emotions and experiences associated with consuming Coca-Cola.

• Unconditioned Stimulus (US): The pleasurable experience of happiness and enjoyment (often achieved through social gatherings and good times).
• Unconditioned Response (UR): The feelings of joy and satisfaction that individuals naturally feel in those happy moments.
• Conditioned Stimulus (CS): The Coca-Cola brand and its logo, which are consistently presented in advertisements alongside scenes of happiness.
• Conditioned Response (CR): The association of drinking Coca-Cola with feelings of happiness and enjoyment, leading consumers to feel happy when they see or consume the beverage.

You can view the advertisement and its application of classical conditioning by following this link: Coca-Cola Open Happiness.

Sources

Marketing Examples of Classical Conditioning - Voy MediaWhat are some examples of how classical conditioning has ... - QuoraCLASSICAL CONDITIONING IN MARKETING AND ADVERTISING.Classical Conditioning Examples in Psychology - AdvergizeClassical Conditioning: Pavlov's Dog in Advertising - Wizard of AdsClassical Conditioning in Marketing - LinkedInClassical Conditioning in Consumer Behavior -

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