Dove's newest social media campaign encourages girls and their mothers to take "honest selfies" and redefine beauty. It aims to reverse the negative impact of social media on self-esteem and promote a more diverse beauty standard. A powerful video titled "Reverse Selfie" showcases the distorted effects of editing apps on self-image, and the message is clear: #NoDigitalDistortion. This initiative is part of Dove's long-term strategy to combat the unrealistic ideals of beauty perpetuated by media and advertising. The video highlights the struggles faced by young girls and women to conform to these standards, and a photographer encourages them to use selfies to redefine beauty. This campaign reflects Dove's ongoing commitment to promoting real beauty and embracing diversity.