Caren Car Rental platform is a cloud-based solution for fleet management that includes features such as reservations, payment, and maintenance scheduling. It was developed by Origo hf in Reykjavik, Iceland in 2017. The platform allows for organization of rental fleets and controlling availability through a user-friendly tablet system called Caren. The company has expanded globally, with franchises in countries such as Iceland, India, Indonesia, Iran, Iraq, and Ireland. Additionally, they have also developed a tracking software system. Caren was originally founded in 1978 by a group of entrepreneurs in need of spare parts for their own buses, while PaxFlow, an early stage travel tech startup, is on a mission to streamline tour operations.