Co-op has announced a significant initiative to price match Aldi on over 100 everyday essential products. This marks Co-op's largest value campaign to date, aiming to provide its members with better savings. The campaign is set to launch on March 26, 2025, and will affect approximately 2,400 Co-op stores across the UK.

While the exact list of the 100 everyday essential lines has not been detailed in the available sources, it is reported that the offerings include common staples such as fresh fruit, milk, eggs, and bread. This strategic move is part of Co-op's effort to remain competitive in the grocery sector, especially against discount retailers like Aldi.

For more information, you can read the official announcement on Co-op's website, or check articles from Retail Gazette, Grocery Gazette, The Independent, The Grocer, and Daily Mail for further details.

Sources

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