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Gen Z is more active in investing, buying homes, and saving for retirement compared to Millennials, who prioritize hobbies like art and music. While Millennials tend to look inward, Gen Z is focused on creating societal change. Popular items for Gen Z shoppers include electronics, discounted goods, and health and wellness products, and they are also active in the gig economy through selling custom clothing and artistic goods. This generation values sustainability in their shopping habits. As for defining generations, Generation Z was born between 1995 and 2012, while Millennials were born between 1981 and 1996.
Young Millennials and Gen Z individuals have diverse and evolving interests, which can influence their consumer behaviors and lifestyle choices. Here are a few additional areas of interest for these generations:
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Financial Literacy: Gen Z is showing increasing interest in investing, saving for retirement, and financial planning. Meanwhile, Millennials may prioritize hobbies such as art, music, and personal creative pursuits.
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Social Activism: Both Millennials and Gen Z are passionate about creating societal change and addressing a wide range of social issues, from climate change to human rights. They are often engaged in activism, volunteering, and supporting causes they believe in.
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Consumer Behavior: Gen Z individuals are active shoppers with a particular interest in electronics, discounted goods, health and wellness products, and sustainable or eco-friendly items. They are also actively involved in the gig economy, creating and selling custom clothing and artistic goods.
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Sustainability: Both generations value sustainability in their purchasing decisions, leaning towards eco-friendly products and ethical consumption practices.
It's important to note that these interests are not exhaustive and may vary among individuals. Understanding these interests can be valuable when engaging with young Millennials and Gen Z in marketing, social initiatives, and product development. If you have any specific questions or need further assistance, feel free to ask!
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