Vietnamese coffee brand Trung Nguyên has gained a strong foothold in the market despite being priced higher than well-known brands Nescafe and Vinacafe. Its products are suitable for everyone and are made from the best quality coffee beans in the world, showcasing the brand's innovation and passion for coffee. Through a unique perspective, the brand has evolved into Trung Nguyên Legend, a leading coffee company that also promotes energy. The brand elevates the coffee experience with its Gourmet Blend and House Blend made from the finest Buon Ma Thuot Robusta beans. Its success in Vietnam and China has led to the expansion of its flagship store concept, which offers a space for coffee lovers to gather and indulge in their signature blends made from the best Arabica, Robusta, Excelsa, and Catimor beans. Another differentiating factor is their use of biodegradable materials for their coffee pods, setting them apart from other brands that utilize aluminum and plastic.

The Vietnamese brand Trung Nguyên has successfully established itself in the market despite having higher prices compared to other popular brands like Nescafe and Vinacafe. The brand offers products suitable for everyone and is known for its innovative and high-quality coffee