A Quelle Date Diageo A Acquis Smirnoff?

Summary: Diageo is a major company involved in the production of various spirits and tobacco products. It was formed in 1997 but has a long history dating back to the 1600s. The company has made multiple acquisitions, including Ypióca and Smirnoff ICE, and has also been involved in partnerships and marketing events, such as the Times Square digital coin flip. Some of its popular products include Smirnoff vodka and Johnnie Walker whisky.

Diageo n'a pas acquis Smirnoff, car Smirnoff a été produit à l'origine par la marque Pyotr Smirnov à la fin du 19e siècle. En 1939, Smirnoff a été acquis par Heublein, puis racheté par Grand Metropolitan en 1987. En 1997, Grand Metropolitan a fusionné avec Guinness pour former Diageo, mais Smirnoff n'a pas été acquis par Diageo à ce moment-là, il est plutôt devenu une partie du portefeuille de la nouvelle entreprise formée par la fusion. Smirnoff est resté une marque emblématique de Diageo, jouant un rôle clé dans la croissance et le succès continu de l'entreprise.

Sources

History of Diageo | Our BusinessSmirnoff - WikipediaDiageo - WikipediaDiageo: A Toast to Success in the Beverage Industry - Quartr InsightsDon't Call it a Comeback, We Were One of the Firsts: Smirnoff ICE Proves True Classics Never Fade, They Only Get Better - PR NewswireDiageo Plc Company Profile - GlobalData
Diageo: A Toast to Success in the Beverage Industry - Quartr InsightsDiageo to trial keg-like packaging on Smirnoff Vodka, other select ...

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