请推荐5篇引用率较高的文献

Authentic influencer marketing promotes trust, authenticity, and long-term relationships between brands and influencers. Influencers may feel pressured to reveal personal information for authenticity, but research shows this does not affect consumer behavior. Credibility and consistency are key aspects of an influencer's authenticity, which positively impacts brand reputation and trust. Authenticity is important for building trust and credibility with the audience.

根据我在Google上的搜索结果,以下是一些引用率较高的文献,可能对您的课题有帮助:

  1. Brown, D., & Hayes, N. (2008). Influencer marketing: who really influences your potential customers? Journal of Direct, Data and Digital Marketing Practice, 9(3), 231-244.

  2. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.

  3. Jin, S. A. A., Muqaddam, A., & Ryu, E. (2018). Parasocial interactions with social media influencers: How motivation and credibility affect consumer–brand engagement. Journal of Advertising, 47(1), 38-54.

  4. Bae, S. Y., Kim, S., & White, R. E. (2018). Why do social media influencer posts engage consumers? A netnography of Twitter interactions. Journal of Advertising, 47(2), 158-172.

  5. Kolyesnikova, N., Dodd, T. H., & Astrakhan, O. (2016). Understanding the role of social media in effective crisis management: Affect, cognition, and communication. International Journal of Business Communication, 53(4), 455-474.

这些文献涵盖了社交媒体影响者对品牌真实性的影响,以及在营销和消费者行为方面的相关研究。希望这些文献能够为您的研究提供一定的帮助。

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