A таргетолог analysis and works with a client by analyzing the entire path of the target audience to a purchase, increasing awareness and consideration, as well as creating and optimizing targeted advertisements. They are also responsible for creating and presenting commercial proposals to potential partners and clients. The targetologist is essentially a directologist within the realm of social media, with experience and expertise in sales and accounting. They are sought after for positions in places such as Drogobych, Lviv, Stryi, and Truskavets. This profession is important and requires a good deal of experience. Presentations, emails, and proposals are all part of the job, which has high expectations and requires constant improvement.